Pricing
Per call, not per minute
A business understands what a new enquiry cost. Per-minute pricing punishes exactly the calls worth the most. Every price is on this page, in pounds and excluding VAT: there is no sales call to find out what something costs.
Free
Try it on real calls before you trust it.
£0/mo
25 calls in your first month, then £1.92 a call from credit, if you switch it on. After it, a plan
No card
On every plan, including this one
- Test it on written scenarios before any caller hears it
- Answers day and night, every day
- Recordings, transcripts and a summary of every call
- Qualifies callers by area, service and your own questions
- Books into Google Calendar during the call
- Zapier, webhooks and API keys
- Call history and analytics
- Email support
- Puts a caller through to you or your teamComing soon
- Microsoft calendars and native CRM integrationsComing soon
Pro
Set it up yourself, with a person to help.
£173/mo
£1.15 a call (about 5 a day), £1.47 past the allowance
Or £1,730 a year: two months free
Everything in Free, plus
- An onboarding call to set it up with you
- A named account manager
- Live phone and chat supportComing soon
- Several locations, kept in stepComing soon
With 300 calls a month, not this size
- We write and tune your playbook
- An integration built for you
- Full setup and ongoing optimisation
- Priority support, with a response time in writing
Enterprise
We set it up and run it for you.
£321/mo
£1.07 a call (about 10 a day), £1.39 past the allowance
Or £3,210 a year: two months free
Everything in Pro with 300 calls, plus
- We set it up and run it for you
- Two numbers
- Recordings kept for 12 months
- Terms by agreement
- A different playbook for each numberComing soon
Paid plans open soon. Until they do, every account runs on Free and nothing is charged. What you set up now stays when you move to a paid plan.
All prices exclude VAT. No contract; 30 days’ notice to cancel a paid plan. Annual is ten months for twelve, and the allowance still resets every month.
Every plan, every line
Compare them in full
The software is the same on every plan, including Free, and every plan has as many people on its team as you like. What changes is how many calls and numbers, and how much of the work we do for you.
| What | Free25 calls£0/mo | Pro75 calls£96/mo | Pro150 calls£173/mo | Pro300 calls£321/mo | Enterprise300 calls£321/mo | Enterprise500 calls£514/mo | Enterprise1,000+ callsLet's talk |
|---|---|---|---|---|---|---|---|
| Calls | |||||||
| Calls included a month | 25 | 75 | 150 | 300 | 300 | 500 | 1,000+ |
| Per call, within the allowance | Free | £1.28 | £1.15 | £1.07 | £1.07 | £1.03 | By agreement |
| Per call, past the allowanceWhile keep answering is on | £1.92 | £1.60 | £1.47 | £1.39 | £1.39 | £1.35 | By agreement |
| Test runs a monthWritten scenarios and reply checks | 200 | 200 | 200 | 200 | 200 | 200 | 200 |
| Test calls in the browserNever counted | Included | Included | Included | Included | Included | Included | Included |
| People on your team | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Phone numbersSwitched on by us, a few businesses at a time | 1 | 1 | 1 | 1 | 2 | 2 | Several |
| Calls at once on one numberA limit of the carrier | 1 | 1 | 1 | 1 | 1 | 1 | By arrangement |
| Answering | |||||||
| Answers day and night, every day | Included | Included | Included | Included | Included | Included | Included |
| Qualifies callers by area, service and your own questions | Included | Included | Included | Included | Included | Included | Included |
| Takes the caller's details and makes a lead | Included | Included | Included | Included | Included | Included | Included |
| Books into Google Calendar during the call | Included | Included | Included | Included | Included | Included | Included |
| Setting it up | |||||||
| Playbooks in your words: what it asks and what it does | Included | Included | Included | Included | Included | Included | Included |
| Voice, speed and how it says your words | Included | Included | Included | Included | Included | Included | Included |
| Test studio before any caller hears a change | Included | Included | Included | Included | Included | Included | Included |
| Versions, with rollback to any earlier one | Included | Included | Included | Included | Included | Included | Included |
| Recordings, transcripts and a summary of every call | Included | Included | Included | Included | Included | Included | Included |
| Call history and analytics | Included | Included | Included | Included | Included | Included | Included |
| Integrations | |||||||
| ZapierBy invitation while Zapier reviews it | Included | Included | Included | Included | Included | Included | Included |
| Webhooks | Included | Included | Included | Included | Included | Included | Included |
| API keys | Included | Included | Included | Included | Included | Included | Included |
| An integration we build for you | Not included | Not included | Not included | Included | Included | Included | Included |
| Your data | |||||||
| Recordings kept for | 3 months | 3 months | 3 months | 3 months | 12 months | 12 months | 12 months |
| Export calls and leads | Included | Included | Included | Included | Included | Included | Included |
| A caller's details deleted on request | Included | Included | Included | Included | Included | Included | Included |
| Your team | |||||||
| Owner, manager and member roles, and roles of your own | Included | Included | Included | Included | Included | Included | Included |
| Two-factor sign-in | Included | Included | Included | Included | Included | Included | Included |
| Support, and the work we do for you | |||||||
| Email support | Included | Included | Included | Included | Included | Included | Included |
| An onboarding call to set it up with you | Not included | Included | Included | Included | Included | Included | Included |
| A named account manager | Not included | Included | Included | Included | Included | Included | Included |
| Priority support, with a response time in writing | Not included | Not included | Not included | Included | Included | Included | Included |
| We write and tune your playbook | Not included | Not included | Not included | Included | Included | Included | Included |
| Full setup and ongoing optimisation | Not included | Not included | Not included | Included | Included | Included | Included |
| We set it up and run it for you | Not included | Not included | Not included | Not included | Included | Included | Included |
The table scrolls sideways.
Going over
What a call costs past the allowance
While keep answering is on: a paid plan’s default, Free’s only if you switch it on. The rate past the allowance always sits above your plan’s own rate, so a business regularly going over is nudged up a size, and never above Free’s, so going over on a paid plan never costs more a call than having no plan. The portal shows where the next size becomes cheaper, before you get there.
| Plan | Within | Past it | The next size is cheaper |
|---|---|---|---|
| Free | Free | £1.92 | Pro 75, from about 76 calls a month |
| Pro 75 | £1.28 | £1.60 | Pro 150, from about 124 calls |
| Pro 150 | £1.15 | £1.47 | Pro 300, from about 251 calls |
| Pro 300 and Enterprise 300 | £1.07 | £1.39 | Enterprise 500, from about 439 calls |
| Enterprise 500 | £1.03 | £1.35 | Past 500 regularly: by agreement |
Extras
More of something, never a feature
Every capability is on every plan, so there is nothing to unlock, and every plan has as many people as you like. An extra buys more calls, or more numbers.
Extra calls
Your plan's rate past the allowance
Every plan. A paid plan keeps answering by default, on the next monthly invoice; Free tells the caller unless you switch it on, then pays from credit, in its first month.
Extra numberComing soon
£9 a month each
Every plan. A second location or a campaign line. Once numbers are set up here.
A second call at onceComing soon
£15 a month
Once the carrier allows more than one call on a number.
When the month’s calls are used
You choose, before it happens
Tell the callerFree's default
They hear a short message that the business cannot take the call just now, and the call ends. Nothing is charged.
Keep answeringA paid plan's default
Your receptionist carries on, each call at your plan's rate past the allowance: on a paid plan on your next monthly invoice, on Free, in its first month, from credit you top up. We email you at 50%, 80% and 100% first.
Forward to youComing soon
Extra calls ring you or someone on your team, free of charge. It needs control of the call before it is answered, which is not built yet.
What counts
One answered call is one call
However long it ran and whenever it came in. A call that reaches 15 minutes is closed politely, what was taken down becomes a lead, and it is still one call.
Never counted
- Calls in the browser and test runs
- A caller who heard the calls-used-up message
- A call that failed on our side
One number carries one call at a time. That is a limit of the carrier, not a plan setting: a second caller does not get through, on every plan, and no price on this page changes that today.
Annual
Ten months for twelve
Pay for a year up front and two months are free. A year buys twelve monthly allowances, not one big one, so January cannot use up March.
| Plan | Monthly | A year | You keep |
|---|---|---|---|
| Pro 75 | £96/mo | £960 | £192 |
| Pro 150 | £173/mo | £1,730 | £346 |
| Pro 300 | £321/mo | £3,210 | £642 |
| Enterprise 300 | £321/mo | £3,210 | £642 |
| Enterprise 500 | £514/mo | £5,140 | £1,028 |
Questions people ask
Why per call, and not per minute?
Because a business knows what an enquiry is worth, and nobody knows what a minute is. Per-minute pricing makes the long call from a serious customer the expensive one, which is backwards. One answered call is one call, whatever it took.
Is VAT included?
Prices exclude VAT. We do not charge VAT at present; if that changes, we tell you 30 days before, and it is added at the standard rate as its own line on the invoice.
Can I pay today?
Not yet. Paid plans open soon, and until they do every account runs on Free and nothing is charged. What you set up now stays when you move to a paid plan.
Is there a contract or a notice period?
No contract. Cancelling a paid plan needs 30 days' notice: it ends at the first renewal at least 30 days away, so cancelling within 30 days of a renewal means one more payment (on a yearly plan, one more month at the monthly price). Nothing is refunded for the time left. Free has nothing to cancel. Enterprise terms are agreed with you.
Do I pay for spam calls and wrong numbers?
Not up to 10% of a month's calls: from a call's page you can take it off the bill. It stops counting towards your allowance, and anything it cost past the allowance is given back (to your credit, or on your next invoice). Screening spam before the call is answered is not built yet.
Can I change plan?
Yes, any time, from the billing page. The new plan starts on your next payment date and nothing is prorated, up or down. A yearly plan moving up starts at the next monthly date, the unused part of the year credited against the new price; any other change to a yearly plan starts when the year ends.
What happens when the month's calls are used up?
Whatever you chose in advance, on the billing page. On a paid plan your receptionist keeps answering by default, and each further call goes on your next monthly invoice at your plan's rate past the allowance. On Free the caller hears a short message by default and nothing is charged; switch on keep answering and each further call is paid from credit you top up. We email you at 50%, 80% and 100% of the month's calls.
Do unused calls roll over?
No. The allowance resets every month, on an annual plan as well: a year buys twelve monthly allowances, not one big one.
Do test calls count?
No. Calls in the browser and test runs are never counted against your calls. Every plan has 200 test runs a month.
What does Coming soon mean?
It is not in the product today, you are not paying for it, and nothing else on the page assumes it. Where it appears on a plan, it is included there once it is built.
Is a long call charged more?
No. A call is one call. At 15 minutes your receptionist finishes its sentence and closes politely, whatever was taken down becomes a lead, and it is still one call.
Start on Free
25 calls in your first month, no card, and every capability the paid plans have. Still weighing it up? The maths puts the alternatives side by side, and what it does walks through a call.
Start free